Pâtisserie Le Choux-Colat's pastries are the perfect holiday gift, offering a delightful blend of simplicity and premium quality. Chef Ely Salar, a renowned dessert expert with a global reputation, founded the brand with a mission to create desserts that are both accessible and exceptional. His philosophy revolves around using real ingredients, crafting clear flavors, and infusing each creation with care, making every dessert a stand-alone masterpiece.
Salar's journey began with a desire to bridge the gap in the market for uncomplicated yet premium desserts. With a career spanning Asia and North America, his expertise in Filipino flavors and award-winning creations abroad set the foundation for Pâtisserie Le Choux-Colat. The brand's inception in 2020 marked a new era of dessert excellence, focusing on affordability and quality without compromise.
The brand's signature approach is evident in every bite. Each dessert is a delicate balance of familiarity and surprise, carefully crafted to delight the senses. From flavor to texture, form to design, every element is considered, resulting in a refined yet approachable experience. As a chocolatier and chocolate maker, Salar's attention to detail extends to the source, as he founded El Fortunella, a sustainable farm where cacao and other ingredients are grown in harmony with local communities.
After a successful online presence, Pâtisserie Le Choux-Colat expanded its reach with the opening of its first retail store at The Podium in 2022. This move introduced more people to the brand's signature desserts and marked a significant step in its growth. The brand's latest milestone is the opening of a new flagship branch in BF Homes, Parañaque, which offers a comprehensive experience. The three-story space houses the café, Aton Cacao, the handcrafted chocolate line, and the Chocolatier's Lab, where Ely conducts masterclasses.
The café on the ground floor showcases the brand's signature desserts and drinks, along with a new savory menu. We recently had the pleasure of sampling their croissants, which exemplified the brand's commitment to quality and restraint. Each bite was a testament to the use of premium ingredients, allowing their natural flavors to shine.
Ely Salar, alongside his wife and partner Jiannina, leads the business with a focus on craftsmanship rather than spectacle. Their goal remains steadfast: to make everyday moments feel special and considered, without the grandeur. Pâtisserie Le Choux-Colat is now available for pickup and delivery, and the BF Homes flagship store is a testament to the brand's continued growth and dedication to sharing its delightful creations with the world.
