Get ready, basketball fans, because Black Friday just got a whole lot more exciting! The NBA ID Member Days are back, and this year, they're bringing something special to the table. But here's where it gets even better: U.S. fans can enjoy a free preview of nine Emirates NBA Cup Group Play matchups on League Pass, exclusively through the NBA App or NBA.com. That's right—no strings attached, just pure basketball action to kick off your holiday weekend.
Black Friday, November 28th, marks the return of this highly anticipated event, perfectly timed with the final slate of Emirates NBA Cup Group Play games. If you're not already an NBA ID member, now’s the time to jump on board. Membership is completely free and unlocks a treasure trove of perks, including exclusive content, personalized experiences, giveaways, and—you guessed it—access to games like these. So, what are you waiting for? Sign up today and dive into the action.
But here's where it gets controversial: With so many high-stakes matchups on the schedule, which game will steal the spotlight? Let’s break down the lineup and let you decide.
Friday, November 28th – Emirates NBA Cup Group Play
East Group A: Cleveland at Atlanta (7:30 p.m. ET, League Pass)
Donovan Mitchell, fresh off his Eastern Conference Player of the Week honors, leads the Cavs into Atlanta to face Jalen Johnson and the Hawks. Will Mitchell’s hot streak continue, or will the Hawks pull off an upset?
East Group A: Washington at Indiana (7:30 p.m. ET, League Pass)
Pascal Siakam and the reigning Eastern Conference champs take on a young Wizards team. Can Washington’s rising stars challenge the experienced Pacers, or will Indiana’s depth prove too much to handle?
East Group B: Orlando at Detroit (7:30 p.m. ET, League Pass)
This matchup could decide Group B’s fate, as the red-hot Pistons face off against the Magic. Which team will rise to the occasion and secure a crucial win?
East Group B: Philadelphia at Brooklyn (7:30 p.m. ET, League Pass)
Tyrese Maxey and the 76ers head to New York to battle Michael Porter Jr. and the Nets. Will Maxey’s scoring prowess outshine Porter Jr.’s versatility, or will the Nets defend their home court?
East Group C: Chicago at Charlotte (7:30 p.m. ET, League Pass)
The Hornets, led by Rookie Ladder standout Kon Knueppel, host the Bulls, who’ve steadied after a strong start. Can Charlotte’s young talent upset Chicago’s experienced roster, or will the Bulls maintain their edge in the East?
West Group A: Phoenix at Oklahoma City (9:30 p.m. ET, League Pass)
The Suns, who’ve silenced early-season doubters, face the reigning champs in a battle of titans. Will Phoenix continue its dominance, or will Oklahoma City’s unstoppable start prove too much?
West Group A: Sacramento at Utah (9:30 p.m. ET, League Pass)
The Jazz aim to end a nine-game losing streak against the Kings, dating back to 2023. Is this the year Utah turns the tide, or will Sacramento extend its dominance?
West Group C: San Antonio at Denver (9:30 p.m. ET, League Pass)
Two of the West’s top teams collide in a Group C showdown. Which powerhouse will emerge victorious in this high-stakes matchup?
West Group B: Memphis at LA (10 p.m. ET, League Pass)
Despite a slow start, the Clippers are in the hunt for Group B supremacy and aim to fend off the Grizzlies at home. Can LA bounce back, or will Memphis spoil the party?
And this is the part most people miss: These games aren’t just about wins and losses—they’re about momentum, rivalries, and the stories that make basketball so captivating. So, don’t miss out! Become an NBA ID member today and join the conversation. Which matchup are you most excited for? And here’s a thought-provoking question: With so many talented teams and players, who do you think will emerge as the dark horse in this year’s Emirates NBA Cup? Let us know in the comments—we can’t wait to hear your take!
