CFL Commissioner Johnston's First Year: A Year of Bold Moves and Strategic Growth
The Canadian Football League (CFL) has been undergoing a transformation under the leadership of Commissioner Stewart Johnston, who took office in April 2025. In his first year, Johnston has made a series of bold moves that have reshaped the league, from rule changes to a new TV deal, all aimed at growing the sport and attracting a wider audience.
A Busy First Year
Johnston's tenure has been marked by a whirlwind of activity. In just a few months, he has made three significant announcements, with the most notable being the recent six-year broadcast agreement with Bell Media, DAZN, and YouTube. This deal, reportedly worth $500 million, is a landmark in CFL history, marking a significant leap in revenue and exposure.
"I didn't expect to be this busy this early into my tenure," Johnston admitted. "But negotiating that TV deal was crucial. It sets the stage for the future, and I'm excited to see what 2027 and beyond bring."
The new deal comes as the CFL exits its current six-year contract with TSN, which paid an average of $50 million annually. The league is also reviewing its American broadcast contract with CBS Sports Network, which expires at the end of the season, exploring all options to maximize its reach.
Rule Changes and Field Dimensions
One of Johnston's first moves was to introduce a two-part plan to change the league's rules and field dimensions. This season, the CFL has eliminated points for errant field goals, punts, and kickoffs that go through the end zone. Instead, singles are awarded only when a returner fields a missed kick in the end zone and either kneels or is tackled.
The league has also implemented a 35-second play clock, which reverts to 20 seconds in the final three minutes of each half. These changes aim to speed up the game and make it more exciting for fans.
Next year, the CFL will reduce field dimensions from 110 yards to 100 yards, and end zones will be shortened from 20 yards to 15 yards. Goalposts will be moved from the goal line to the back of the reconfigured end zones. These changes are expected to further enhance the game's pace and strategy.
Playoff Expansion and Format
In a move that has sparked debate, Johnston announced the CFL's playoff format will be expanded. Starting in 2027, eight of the league's nine teams will qualify for the post-season, which will consist of four rounds instead of three. This expansion aims to create a more competitive and exciting playoff experience.
To accommodate this, the CFL will start the 2027 season two weeks earlier than usual, on the Victoria Day weekend in May. The Grey Cup will be played on November 7 in Regina, and training camps will open in late April. While this has received some criticism, Johnston believes it will further enhance the league's appeal.
A Learning Curve
Johnston has also demonstrated a willingness to learn and adapt. During the 2025 Grey Cup address, CFLPA president Solomon Elimimian expressed disappointment that the union wasn't consulted about the changes. Johnston has since engaged with the union, appearing on TSN's broadcast of the 2026 CFL draft to discuss the new playoff format.
Conclusion
In his first year, Commissioner Johnston has shown a bold and strategic approach to growing the CFL. While his moves have not been without controversy, they have undoubtedly raised the league's profile and set the stage for a bright future. As the CFL continues to evolve, Johnston's leadership will be pivotal in shaping its success in the years to come.
